Willow vs Fridays
Both bundle everything into one monthly price and both centre on compounded GLP-1s. The gap between them is large on price and on how much optionality you keep.
Reviewed August 2026
Willow
All-inclusive compounded GLP-1 program with injectable and oral options
Fridays
Bundled GLP-1 telehealth with no separate membership or lab fees
Head-to-Head Comparison
| Feature | Willow | Fridays |
|---|---|---|
| Overall rating | 4.1/5 | 4.2/5 |
| Medications offered | Compounded Semaglutide, Compounded Tirzepatide, Compounded Semaglutide Tablets, Compounded Tirzepatide Tablets, NAD+ | Compounded Semaglutide, Compounded Tirzepatide, Ozempic, Zepbound, Wegovy |
| Brand-name or compounded | Compounded only. Willow states on its own site that its products are compounded medications prepared by licensed compounding pharmacies and that these formulations are not approved by the FDA. No brand-name GLP-1 pathway is offered. | Both. Fridays offers compounded semaglutide and tirzepatide as its lowest-cost options and also prescribes brand-name products including Ozempic, Zepbound, and the Wegovy pill at cash prices. |
| Membership fee | There is no separate membership charge. Willow's plans start at $299 per month and that price includes the medication, the medical evaluation, unlimited doctor access, 24/7 care team support, and shipping. | Fridays advertises no separate membership, sign-up, or lab fee. The plan price is the all-in price: compounded semaglutide plans start at $117/month and compounded tirzepatide plans start at $198/month on annual prepaid pricing, with higher rates for shorter commitments (published as up to $150/month and $240/month respectively). |
| Medication cost | Included in the plan price. Willow does not publish a per-medication or per-dose price breakdown on its homepage, so ask what happens to your monthly cost as your dose escalates and whether oral and injectable formats are priced the same. | Compounded medication is included in the plan price. Brand-name medication is priced separately as cash-pay: Fridays' pricing page has listed Ozempic at $1,498/month, Zepbound at $1,828/month, and the Wegovy pill at $49 for the first month then $98 or more per month. Brand-name cash prices change frequently — confirm current figures before enrolling. |
| Insurance | Not accepted. Willow is a cash-pay program and does not require insurance. Compounded medication is not covered by insurance regardless of provider. | Fridays states that insurance coverage does not include virtual visits for its program. Providers will assist with medication cost optimization and discount cards for brand-name prescriptions. |
| HSA/FSA | Accepted. Willow states its program is FSA and HSA eligible. | Not confirmed on Fridays' public pricing page. Ask directly whether HSA and FSA cards are accepted for your plan before assuming they are. |
| Lab requirements | None published. Willow does not state a lab requirement on its public pages, which means less baseline screening than programs that require kidney function and glucose results — a trade-off worth understanding. | Labs are ordered by the provider if needed rather than required of everyone up front. Fridays advertises no lab fees as part of its plan pricing. |
| Shipping | Monthly delivery, with free and discreet shipping included in the plan price. | Medication ships to your home on a recurring schedule tied to your plan. Confirm the shipment cadence for your specific dose at signup. |
| Cancellation | Not published on Willow's public pages. Because this is a recurring monthly charge, request the cancellation terms and notice period in writing before enrolling. | Fridays publishes plan terms including multi-month and annual commitments, and discounts are tied to those commitments. Because pricing is built around prepaid terms, confirm the exact cancellation terms for the plan length you choose before paying. |
The Verdict
Fridays wins on almost every measurable axis: it starts at $117 a month against Willow's $299, it includes a comparable support stack, and it keeps a brand-name pathway open if you later want or qualify for an FDA-approved product. Willow's case rests on two things — daily oral tablet versions of both semaglutide and tirzepatide, which Fridays does not offer, and unusually direct disclosure that its products are compounded and not FDA-approved. If you will not inject, Willow's tablets may be the deciding factor and worth the premium. If you're comfortable with a weekly injection, Fridays costs less than half as much and leaves you more options. Neither publishes lab requirements, and neither names its compounding pharmacy partners — ask both before enrolling.
Choose Willow if you
- ✓Want a daily oral tablet instead of a weekly injection
- ✓Want a single all-inclusive price with documented FSA and HSA eligibility
- ✓Value a provider that states its compounding status plainly upfront
- ✓Don't need a brand-name pathway
Choose Fridays if you
- ✓Want the lowest all-in monthly price and will commit to an annual plan
- ✓Want brand-name Ozempic, Zepbound, or the Wegovy pill available in the same program
- ✓Want dietitian sessions, mental health support, and group sessions included
- ✓Want the flexibility to switch between compounded and brand-name later
Price and what it covers
| Willow | Fridays | |
|---|---|---|
| Starting price | $299/month | $117/month (semaglutide, annual plan) |
| Tirzepatide | Included in plan pricing | From $198/month (annual plan) |
| What's included | Medication, evaluation, unlimited doctor access, 24/7 support, shipping | Medication, unlimited visits, dietitian, mental health, group sessions, fitness app |
| Brand-name option | None | Ozempic, Zepbound, Wegovy pill at cash prices |
| Oral tablets | Semaglutide and tirzepatide tablets | Wegovy pill (brand-name) only |
| HSA/FSA | Eligible | Not documented |
| Annual commitment for best rate | Not stated | Yes |
What neither publishes
- •Neither names its compounding pharmacy partners or says whether they are 503A pharmacies or 503B outsourcing facilities.
- •Neither publishes lab requirements, which means less baseline screening than programs requiring kidney function and glucose results.
- •Willow does not publish cancellation or refund terms at all; Fridays links to a refund policy without stating the terms on its pricing page.
- •Neither publishes BMI thresholds you can check yourself against in advance.
Ask both the same three questions
Which pharmacy prepares my medication and under what registration? What does my price become at my maintenance dose? What are the cancellation and refund terms in writing?
Frequently Asked Questions
Why is Willow more than twice the price of Fridays?
Both publish all-inclusive pricing, but Fridays' lowest rate requires an annual prepaid plan while Willow's $299 is its stated starting price. Willow also offers oral tablet formats that Fridays does not, which is part of what you're paying for.
Can I get a GLP-1 pill from either?
Willow offers compounded semaglutide and tirzepatide tablets. Fridays offers the brand-name Wegovy pill, which is an FDA-approved oral semaglutide product — a different thing from a compounded tablet.
Do either offer brand-name medication?
Fridays does — Ozempic, Zepbound, and the Wegovy pill at cash prices. Willow is compounded-only with no brand-name pathway.
Do either accept HSA or FSA?
Willow states its program is FSA and HSA eligible. Fridays does not document HSA/FSA acceptance on its pricing page — ask before assuming.
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Sources & Disclaimer
Date reviewed: August 2026
Medical disclaimer: This comparison is informational and is not medical advice or an endorsement. Compounded medications are not FDA-approved, and compounding rules have changed repeatedly since 2024. Pricing and program terms change frequently — verify current details directly with each provider. Only a licensed clinician who knows your medical history can determine whether a GLP-1 medication is appropriate for you.